Evaluation Task 5

EVALUATION ACTIVITY 5
How did you attract/address your audience?

I used youtube tools to annotate with text boxes and speech bubbles our first draft to help explain the connotations that we used to help portray our genre of teen angst. Below is a screenshot of my laptop whilst adding in the annotations.

Evaluation Task 4

Who would be the audience for your media product?

Our target audience for our film opening was 14-16 year olds. Although it specially is aimed at 15 year olds as we feel this age group would enjoy our film the most. As a 17 year old who attends St Neots Sixth Form I can mainly relate to this age group and found it easy to make my film appeal to this age group. Below is a photo of somebody who fits the target audience age and I interviewed her to find out the details of my target audience.

This is a 16 year old who attends St Neots Sixth Form. She is female and lives in Little Paxton, St Neots. The film genres that she prefers is horror although she also enjoys watching romantic comedies. She is a typical 15 year old girl who likes to keep up to date with the latest fashion trends. She typically shops at Topshop and New Look as these are fashionable high street shops which teenage girls enjoy. From the interview I also found out that in her spare time she likes to attend parties and she loves going shopping with her friends. She also has a part time job and earns £6 an hour which is an average for our target audience as it will be students who have a small disposable income. Her goals for after sixth form are to go to university or get a full time job. She spends most of her spare cash on clothes or makeup.

Psychographics
Our target audiences interests are that they generally like to go and socialise with their friends and I think that a common way of socialising is going to the cinema and they are most likely to watch a teen angst film which is our film opening genre. The music that we use in our film is upbeat non diegetic music which our target audience of teenagers will be able to relate to and they will find it catchy. Teenagers are usually interested in parties and gossip scenes which we have made sure we have included in our opening to make it engaging and interesting for the target audience. Also we hope by using all the different conventions in our film it will make teenagers want to carry on watching the film

Demographics
As a group we decided that our target audience will fit into the income bracket E (unemployed, students, pensioners and casual workers). It is typical for teenagers to go to parties in their spare time which is why we included a party scene in our film opening. The specific target audience we are aiming at is lonely teenage girls who wear dark clothes and are secluded from target audience. The gender we are aiming our film opening to is females in particular although this is a niche audience we believe this group will enjoy our film the most and be more engaged. Also our film is aimed at all races and the geographical location is in the East of England, particularly Cambridgeshire.

Our film has a main character who is the protagonist in the film, she is a stereotypical teenage girl with long dark hair who is made to be a bully at school. All of the actors in our film are 15-17 years old meaning they fit into the target audience and it will attract more of a teenage audience than an adult as the teenagers will be able to directly relate to the film. We also have mainly female characters in our film making it more appealing to teenage girls.

Evaluation task 3

EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?

Script for 'director's commentary' style voiceover

What does a production company do?

A production company helps to create the film and assists in the budgeting, scheduling, casting and more. they are responsible for finding a director for the film and the majority of the acting talent. They are also responsible for anything that may go wrong in the film or if anything is damaged.

The idea of the distributor and who that might be and why.

A distributor is someone who coordinates the distribution of the finished movie to exhibitors as well as the sale of the film, DVD, Blu-Ray and other media on which the movie will be made available. our distributor would be a company such as Artificial Eye as our film is an independent film.

Where the money might have come from for a film such as yours.

The money for our film would have come from investors who are interested in teen angst films or we could get a national lottery grant.

Why the various people are named in the titles? which job titles appear and in what order and how have you reflected this?

All of the titles in the film are set in big, bold, cartoon like fonts to represent the teen angst theme. Titles include 'Produced by Ellie Hancock' 'Filmed by Chelsea Cox' and  'Edited by Becky Black'

What your film is similar to 'institutionally'

Our film institutionally is similar to the independent film 'selfish giant' in the ways of which it is distributed to exhibitors as they are both targeted to niche audiences. Selfish Giant is distributed by Artificial Eye which is an independent film company that would be suited to also distribute our film.

Evaluation Task 2

EVALUATION ACTIVITY 2
How does your media product represent particular social groups?

On the left is an image of Cady Heron from the film mean girls. She is a typical teenage girl character in the film as it starts of she is lonely with no friends and as the film progresses she becomes friends with many different characters in mean girls and becomes popular. On the right is Holly Black she is one of the main character in our film she is the lonely one is school who gets picked on and has no friends.They have similarities for example in costume terms they wear similar outfits. For example casual attire as they both attend a high school which includes a t shirt and leather jacket. Which is stereo typical of a teenager. There are also differences between the two characters for example Cady has a lot more attitude than

On the left is our main character Chantelle who is played by myself Chelsea. She is the typical bitchy character in our film who is the school bully. She is very confident and is known for being mean and sarcastic. On the right is Regina George from mean girls. She is also the typical mean girl bully in high school. We based our main character using Regina George's personaility as it is a very stereotypical character in teen angst films. Chanel and Regina have very similar personalities, both bossy, controlling, confident, and both have sassy attitudes. Both characters care about the latest fashion trends and both characters have a history of belittling geeky shy girls in films to make themselves feel better.

Evaluation Task 1

 EVALUATION ACTIVITY 1
In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

First frame:

The first frame in our opening sequence firstly shows our production logo, which we called 'Oscar productions'. As a group we decided to call it this as it relates to the Oscar winning awards given to highly rated films which is related to our target audience and make them want to watch our opening. Our product logo is similar to other teen angst films we hoped this would help to further attract out target audience.

Second frame:

The second frame in our opening is a close up of the phone of our the main character Holly. In the second shot you can see that she is receiving abusive text messages on her phone from the mean girl of the film, Chanel, who is giving her abuse for throwing a rubbish party which finished early. A teen angst film which relates to this scene of our opening is project X, as in the teen angst project x teenage boys throw a house party because there parents go away and it quickly gets out of hand. We used conventions from this teen angst as we thought it was effective. For example underage drinking and parents coming home angry which connotes the teen angst genre as teenagers would be able to relate getting in arguments with parents and having house parties that get out of hand.

Third frame:

The third frame of our film opening shows a mid shot of Holly crying in the school corridor. She is alone with no friends which portrays her character through out the whole of our film. In the shot she is wearing a dull coloured outfit which connoted her low energy, depressing character. This is similar to mean girls when Cady first starts school as she has no friends as feels judged in the corridor this is a typical convention of teen angst as our target audience will be able to relate to the awkward situation.

Fourth frame:

In the fourth frame there is a high angle shot of the bully in our film called Chanel, She is receiving an invite to Holly's party, which she only invited her to so that she could become friends with the school bully which is stereotypical of scenarios which happen in schools as teenage girls are stereotypically nasty and manipulative.

Fifth frame:

The fifth frame shows a close up shot of Chanels phone receiving the invitation to the party on a event on Facebook. This would create tension and mystery for the audience as they would be wondering if the bully would want to attend the victims party or not. This scene also makes the audience want to carry on watching as they want to find out what happens at the party and they will want to see if the bully attends the party and if theres any drama or not. Our target audience can relate to drama as there is usually alot of drama and tension between teenage girls.

Sixth frame:

The sixth frame shows a low angle shot of Chanel walking through a school classroom whilst looking at the invite on her phone. The low angle shot was used to show her authority within the film and make her look like she has the power of the scene which can make the audience think she is intimidating. In many teen angst films there is usually a bully who manipulates a less powerful character for example regina george in mean girls. We used similar conventions from mean girls such as the bitchy group of girls in school as we thought this added to the frosty atmosphere of the beginning go our opening,

Seventh and Eighth frame:

These two frames show the main characters Holly and Chanel getting ready for Holly's party. In the shots you can see that Holly is wearing stereotypical colours that connote innocence like pinks and red. Whereas on the other hand Holly is wearing all black which would connote the counter typical behaviour of her, as she is seen as a dark character. Getting ready scenes in teen angst films is very stereotypical as it connotes the teenage girl. As all teenage girls enjoy getting ready for parties and wearing makeup and dresses.

Ninth frame:

This last frame shows a close up of the bottles of alcohol from the night of the party. You can see that from this shot there was a lot of people at the party and that Holly's house was trashed without her parents knowing she had the party as they went away. This is stereotypical of teenagers to have a party without their parents consent. There are many other teen angst films which show underage drinking and this is a convention of the teen angst genre as a lot of people associate teenagers with underage drinking.

Planning-Final Music Decisions

Final Music Decisions 
In our film opening we decided to add 'jingles' into our film so we didn't use copyright music. We got these from the school documents and as a group we decided on a particular jingle that would fit the teen angst genre. We decided on a non diegetic upbeat track to play throughout our opening to help the audience clearly identify the genre of our film through the connotations of the music.

We also decided to change our music choices and add a voiceover into our film so the audience could understand the storyline more clearly and to help make the opening more interesting. From my researched I discovered that other films such as mean girls, clueless and easy a. From researching and listening to these voiceovers as a group we made the decision to include a voice over in our opening.

Mean Girls Voice Over:
https://www.youtube.com/watch?v=5QTXzM3wPRw

Clueless Voice Over:
Clueless opening: voice over

Easy A Voiceover:
https://www.youtube.com/watch?v=ecwLPDcGeBY

Planning- Shots List

Shots we are planning on incorporating in our final opening draft:

Establishing Shot: Opening scene of Chanel in the classroom on her phone
Long/Mid shot: Holly crying in the corridor
Close up: Holly and Chanel getting ready doing makeup for party
Panning up: Chanel walking towards camera on her phone
Shot reverse Shot: Between Chanel and Holly
Long Shot: Holly's mum leaving the front door
Extreme close up: Applying lipstick
Longshot: When Holly gets busted by her mum
Mid Shot: Alcohol bottles and strobe light