Evaluation Task 4

Who would be the audience for your media product?

Our target audience for our film opening was 14-16 year olds. Although it specially is aimed at 15 year olds as we feel this age group would enjoy our film the most. As a 17 year old who attends St Neots Sixth Form I can mainly relate to this age group and found it easy to make my film appeal to this age group. Below is a photo of somebody who fits the target audience age and I interviewed her to find out the details of my target audience.

This is a 16 year old who attends St Neots Sixth Form. She is female and lives in Little Paxton, St Neots. The film genres that she prefers is horror although she also enjoys watching romantic comedies. She is a typical 15 year old girl who likes to keep up to date with the latest fashion trends. She typically shops at Topshop and New Look as these are fashionable high street shops which teenage girls enjoy. From the interview I also found out that in her spare time she likes to attend parties and she loves going shopping with her friends. She also has a part time job and earns £6 an hour which is an average for our target audience as it will be students who have a small disposable income. Her goals for after sixth form are to go to university or get a full time job. She spends most of her spare cash on clothes or makeup.

Psychographics
Our target audiences interests are that they generally like to go and socialise with their friends and I think that a common way of socialising is going to the cinema and they are most likely to watch a teen angst film which is our film opening genre. The music that we use in our film is upbeat non diegetic music which our target audience of teenagers will be able to relate to and they will find it catchy. Teenagers are usually interested in parties and gossip scenes which we have made sure we have included in our opening to make it engaging and interesting for the target audience. Also we hope by using all the different conventions in our film it will make teenagers want to carry on watching the film

Demographics
As a group we decided that our target audience will fit into the income bracket E (unemployed, students, pensioners and casual workers). It is typical for teenagers to go to parties in their spare time which is why we included a party scene in our film opening. The specific target audience we are aiming at is lonely teenage girls who wear dark clothes and are secluded from target audience. The gender we are aiming our film opening to is females in particular although this is a niche audience we believe this group will enjoy our film the most and be more engaged. Also our film is aimed at all races and the geographical location is in the East of England, particularly Cambridgeshire.

Our film has a main character who is the protagonist in the film, she is a stereotypical teenage girl with long dark hair who is made to be a bully at school. All of the actors in our film are 15-17 years old meaning they fit into the target audience and it will attract more of a teenage audience than an adult as the teenagers will be able to directly relate to the film. We also have mainly female characters in our film making it more appealing to teenage girls.