Research- Clueless Opening

Clueless Opening Sequence Conventions

The film opening starts with the production company logo which is paramount. It introduces the company by showing their logo and through a cartoon sequence which is shown throughout the film opening.

The title is introduced in the film through a smooth transition from the production company to the logo. The title is in the same font as before which stands out and is very colourful. Their is a change of colour from the last shot and this is done to keep the audience engaged and it helps to highlight that the film opening is about to start.

In this screenshot there are many teen angst conventions to cover the genre clearly. Firstly the main character of the film is shopping and this is a event that the target audience enjoy throughly and would be able to relate to. It also highlights the fact that stereotypically when girls are shopping they are happy. The fact that this is shown quite early in film shows that teenagers may be able to relate to the main character and will be more enticed in the movie and will want to watch it.

Mise en SceneMise en scene was crucial when creating the characters personalities and egos, this was mainly through costumes and make up all iconography of a stereotypical female, as you see in the picture above the girls are shown in short skirts and popular fashions of that era, the mobile phones suggest the girls came from wealth and this was also portrayed in locations set in the girls homes, one example was Chers home which props were used alot showing off her cars outside and the posh interiors and technologies emphasizing her wealth.

The Settings

I have previously mentioned that the film was set in Beverly Hills, known for its celebrity status and wealthy residents. This impacts the film as it creates the characters to be young aspiring celebrities and fashion icons, brought up with brand new technology the girls are all portrayed to be fashion-conscious and attached to their phones all the time.