Research- Production Companies

The name DreamWorks suggests that this production company can be perceived as a factory which is in the process of making dreams for its audiences. This is further emphasised through the use of a night sky, clouds and a crescent as these aspects are associated with night time where dreams will take place. A glow is used on the moon and the young boy in order to bring it forward to the audience’s attention, potentially suggesting that this production company aims its films towards a younger target audience. All of the important aspects in this logo are a light colour which connotes the idea that dreams are supposed to be innocent and pure.

Universal uses a sans serif font of their company in order to emphasise the idea that the films they have produced are loved world-wide or even by the whole universe which is also in capital letter. This is then further emphasised by the use of the world and space behind the title which enables the audience to see a visual representation of how many people supposedly love these films. The use of the white company title against the dark space colours allow it to be brought to the audience’s attention in order for them to identify the fact that this particular company has produced this film.

The main colours on the MGM logo are black and gold which instantly suggest power and authority. Also with the lion in the centre which shows an animal of strength, power, pride and leadership, connotes that the company are professional and have a lot of expertise due to the old fashioned nature of the logo as it involves film tape. The roaring tiger shows they're fierce and a competitor; other companies should be afraid. The gold shows they have wealth.